How to be YOU.

19 May

If you’re reading this, you already know we value originality. In fact, we shout its merit from the rooftops. While a large portion of our mission is to defend copyright in the photography industry (and give photographers the tools to do so), we also want to share resources that encourage photographers to foster creativity and pursue their own unique path as well. Today, MCP Actions features a great article by Jessica of 503 Photography that does so perfectly. The topic is building your storefront/website and is a perfect follow-up to “Do the WRITE Thing” posted earlier this week. Instead of looking to other photographers for inspiration, Jessica chronicles her journey of finding the right design and copy (note: it didn’t happen in the first iteration).

She shares tips like “Be You”, “Write Genuinely” and “Let People Get to Know You” — sounds simple and obvious, but she expands on what this looks like and, no, you don’t have to spend a fortune to do it. Most importantly, anyone can put her suggestions into action — if you’re ready to hang your shingle as a photographer, be prepared hang the shingle of a brand that’s uniquely you as well.

Take a look at the full article here.

While you’re reading, browse these articles on finding and developing your unique brand:

Losing Your Fear. Finding Your Brand – Fast Company
One Easy Way to Find Your Brand Idea – Shoestring Branding
Personal Branding 101: How to Discover and Create Your Brand – Mashable.com

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One Response to “How to be YOU.”

  1. Jessica Cudzilo May 19, 2010 at 3:51 pm #

    Well said. Thanks for the compliments and passing on the message! 🙂

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